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Codey James

Media kit

The numbers, the audience, and how to work together.

Codey James is a New York City based vintage and fashion content creator documenting the hunt and the thrill that comes with finding fashion gems. Editorial, heritage-driven storytelling for brands that value craft and history.

By the numbers

126K+
Total Audience

Combined following across Instagram, TikTok, Facebook, and YouTube.

87.2K
Instagram
Followers
30.6K
TikTok
Followers
8.0K
Facebook
Followers
547
YouTube
Followers

Engagement

84.9%
Reach beyond followers
117K+
Interactions / 90 days

23K+ saves · 30K+ shares · 90-day window

Instagram, last 90 days

Audience

A combined audience of 126,000+ across Instagram, TikTok, Facebook, and YouTube, concentrated in New York City and the US (~90%). The reach spans two complementary segments: a women-leaning Instagram and Facebook following (35–64) drawn to heritage style and lifestyle, and a younger, men-leaning TikTok audience (core 25–34) for menswear, grooming, and vintage. Brands can target either through a single creator.

Aesthetic

A consistent heritage, print-inspired visual language — warm tones, natural fibres, and honest storytelling from the field.

  • Americana
  • Ivy League
  • Workwear
  • Military surplus
  • Thrift & flea
  • Estate sourcing

Gender

Instagram

59.4% women40.6% men

TikTok

39% women61% men

Facebook

66.5% women33.5% men

Age

TikTok

Full age distribution

18–24
19.2%
25–34
48.6%
35–44
18.8%
45–54
8.1%
55+
5.3%

Instagram

Approximate distribution

18–24
~5%
25–34
~21%
35–44
~21%
45–54
~22%
55–64
~20%
65+
~11%

Facebook

Approximate distribution

18–24
~1%
25–34
~9%
35–44
~16%
45–54
~24%
55–64
~28%
65+
~22%

Partnership packages


Single

One dedicated piece (TikTok or Instagram Reel), one platform, usage rights negotiable.


Feature

Multi-post campaign across Instagram + TikTok, story support, and a cross-posted Reel.


Partnership

Ongoing ambassadorship: monthly content across all platforms, event/activation coverage, and first-look product features.

Ready to talk

Request the full rate card.

Download the media kit PDF or reach out for tailored pricing.